# Ananday

**Certification:** The Climate Label Certified — Completed, 2025
**Certified since:** 2020 (most recent: 2025)
**Industry:** Gear + Lifestyle
**Website:** https://ananday.com/
**Sustainability page:** https://ananday.com/pages/sustainability

## Sustainability story

At Ananday we make plastic-free, carbon-neutral, planet-kind yoga and Pilates essentials designed to support your body + our planet. All of our products are biodegradable and easily recyclable, including the packaging. From the onset, our mission has been to give back more than we take. With your help, we plant trees for every piece. Each tree becomes part of a forest garden, regenerating the land and helping to end the cycle of hunger, poverty, and deforestation. We believe that sustainability starts within, and that caring for yourself — body and breath — ripples outward.

## Emissions (2025)

**Methodology:** Ananday's inventory uses spending data to estimate GHG emissions. Ananday attests to the accuracy of their data inputs and the Change Climate Project team reviews the submission for compliance with the Standard.

- Scope 1: 0 tCO2e
- Scope 2 (location-based): 0 tCO2e
- Scope 2 (market-based): 0 tCO2e
- Scope 3 (location-based): 22 tCO2e
- Scope 3 (market-based): 22 tCO2e
- **Total (location-based): 22 tCO2e**
- **Total (market-based): 22 tCO2e**

**Emissions intensity:** Per unit of product — unit of product

### Emissions history (tCO2e, intensity as disclosed)
| Year | Scope 1 | Scope 2 | Scope 3 (loc) | Scope 3 (mkt) | Intensity |
|-|-|-|-|-|-|
| 2019 | 0 | 0 | 0 | 0 | n/a |
| 2020 | 0 | 0 | 0 | 48 | 95.89 |
| 2021 | 0 | 0 | 0 | 43 | 51.68 |
| 2022 | 0 | 0 | 0 | 32 | 25.02 |
| 2023 | 0 | 0 | 0 | 31 | 23.77 |
| 2024 | 0 | 0 | 22 | 22 | 15.14 |

## Reduction plans

### Science-aligned targets
- We commit to reducing 2022 Scope 1 & 2 emissions 50% by 2030 (completion: 0%)

### Reduction action plans
- **Scope 2** — We plan to reduce emissions from electricity use at our office by installing solar panels. Our aim is to generate 100% of our office energy needs from solar. (source: Electricity, target: Q2 2021, completion: 100%)
- **Scope 3** — We plan to reduce textile emissions by partnering with a community manufacturer in India on organic cotton products. This will have an immediate impact on emissions, as well as the long-term benefit of soil regeneration. (source: Raw materials, target: Q3 2021, completion: 100%)
- **Scope 3** — We plan to reduce reliance on international manufacturing and make products closer to home, lowering freight emissions. (source: Upstream shipping, target: Q2 2023, completion: 26%)
- **Scope 3** — We plan to set up closed-loop production processes, so customers can return their used-up products to be broken down and upcycled into new pieces, reducing reliance on virgin materials. (source: Raw materials, target: Q4 2023, completion: 16%)
- **Scope 3** — Transition outstanding product and shipping packaging to higher percentages of post-consumer recycled content. (source: Packaging, target: Q4 2020, completion: 89%)
- **Scope 3** — Reduce emissions from cotton by partnering with a manufacturer in India that aligns with our vision. (source: Raw materials, target: Q4 2020, completion: 100%)
- **Scope 3** — Reduce emissions from manufacturing by transitioning to manufacturers with certified environmental management standards across the majority of our product line. (source: Supply chain energy use, target: Q4 2020, completion: 94%)
- **Scope 3** — Develop a new lower-carbon product to reduce emissions associated with microfiber across hot yoga and pilates towels. (source: Raw materials, target: Q2 2024, completion: 15%)
- **Scope 3** — Eliminate all conventional cotton across all textile goods. (source: Raw materials, target: Q1 2024, completion: 100%)
- **Scope 3** — Transition cardboard shipping boxes to post-consumer recycled materials across consumer and wholesale shipments. (source: Packaging, target: Q4 2025, completion: 20%)
- **Scope 3** — We will redeisgn our mat cleaner aluminum bottles to include stickerless direct printing, eliminate the need for a separate sticker. (source: Packaging, target: Q4 2024, completion: 100%)
- **Scope 3** — Redesign our Yoga Mat Cleaner packaging across all consumer shipments to include pop-out inner liner that secures product and eliminates need for filler materials by 100% (source: Packaging, target: 2025, completion: 0%)
- **Scope 3** — We will migrate 100% of our fulfillment volume to bi-coastal 3PL facilities (East and West Coast) within the next 24 months to reduce average delivery distances from warehouses to end customers. (source: Downstream shipping, target: 2026, completion: 0%)

## Climate funding (2025)

**Total funding:** $1,251.2

**Carbon fee:** $15/tCO2e

**Spend by category:**
- VCA (Voluntary Carbon / Reductions): $1,251.2
- OC (Organizational Commitments): $0
- BVC (Beyond Value Chain): n/a

### Projects
- [VCA] Aluminum Bottle Packaging Swap (Low-carbon material switching, Materials & Manufacturing): $935
- [VCA] Launched Meditation Cushion with Organic Cover + Kapok Filling (Low-carbon material purchase, Materials & Manufacturing): $316.2

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Source: https://explore.changeclimate.org/brand/ananday
API documentation: https://api-docs.changeclimate.org/certified-brands.html