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Backbone Media

Climate Neutral Certified Label

category

Professional Services

first certified

2020

current certification year

2024

About Climate Neutral Certification

Wherever you see the Climate Neutral Certified label, it means the company is accountable for its greenhouse gas emissions. To earn the label, a company must annually measure cradle-to-customer emissions, implement specific action plans to reduce emissions, and invest in high quality, verified carbon credits.

The certification requirements are detailed in the rigorous, peer-reviewed Climate Neutral Certified Standard. Each company’s application is reviewed for compliance by Change Climate’s certification team.

Jump to

01

Emissions

Backbone Media's emissions inventory uses a mix of spend- and activity-based data. Backbone Media attests to the accuracy of their data inputs and the Change Climate team reviews the submission for compliance with our Standard.

360 tCO2e

Roughly equal to driving 81 gas-powered cars for one year

0.02 kgCO2e per dollar of value added

Emissions intensity

Emissions over time

Emissions year

Emissions Intensity (kgCO2e per dollar of value added)

02

Reduction Plans

Backbone Media has adopted near-term action plans to reduce GHG emissions within the next 12-24 months.

Active

Source of emissions

Packaging

Action

Transition seeding materials (boxes, bubble wrap, tape) to products made from recycled materials across our teams shipping out client produc ...read more

Status

In progress

Complete By

Q4 2023

Scope

Scope 3

Source of emissions

Energy

Action

When major office equipment needs to be replaced (printers, monitors, kitchen appliances, etc.) we will utilize a purchasing policy to focus ...read more

Status

Newly set

Complete By

Q4 2025

Scope

Scope 1

Source of emissions

Commuting Emmisions

Action

We will encourage our employees to utilize their newly issued RTD Eco Passes at least once a month while traveling to the office for work.

Status

Newly set

Complete By

Q4 2024

Scope

Scope 3

Completed

Source of emissions

Employee commuting

Action

We plan to reduce emissions by reducing employees commuting to office every day

Status

Completed

Complete By

Q4 2022

Scope

Scope 3

Source of emissions

Downstream shipping

Action

We plan to ship 30% more gear directly from our client’s facilities.

Status

Completed

Complete By

Q1 2023

Scope

Scope 3

Source of emissions

Business travel

Action

We plan to be more strategic with business travel.

Status

Completed

Complete By

Q1 2023

Scope

Scope 3

Source of emissions

Downstream shipping

Action

We plan to reduce shipments to and from our offices.

Status

Completed

Complete By

Q3 2021

Scope

Scope 3

Source of emissions

Goods & services

Action

Reduce emissions overall from purchased goods and services

Status

Completed

Complete By

Q2 2021

Scope

Scope 3

Source of emissions

Energy at offices or controlled facilities

Action

We will survey a subset of our full-time remote employees to better understand their home office energy use to provide an accurate estimate ...read more

Status

Completed

Complete By

Q4 2023

Scope

Scope 1

Source of emissions

Employee education

Action

Backbone's greatest resource and opportunity for improvement is the education of our staff. We will commit to 1 annual training for all empl ...read more

Status

Completed

Complete By

Q4 2023

Scope

Not covered by Climate Neutral

03

Compensation

Backbone Media addressed last year’s emissions by buying and retiring an equal amount of high quality, verified carbon and clean energy credits.

Emissions accounted for

360 tCO2e

Roughly equal to keeping 403,200 pounds of carbon in the ground

Total investment

$5,400

Project types

Landfill gas

Type

Landfill gas

Description

Projects that capture methane gas from landfills to reduce emissions. The gas is then used to power local homes, providing a reliable local ...read more

Backbone is the leading active lifestyle marketing agency. Our work is rooted in a simple belief: The outdoors make us better. We partner with brands who share our passion for being outside and dig deep to understand their goals and opportunities. We combine hard data with hard-earned experience. We bring a never-giving-up, comfortable-with-the-uncomfortable attitude to the table. That’s just how we do things.

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