website
www.backbone.media/
category
Professional Services
first certified
2020
current certification year
2024
Wherever you see the Climate Neutral Certified label, it means the company is accountable for its greenhouse gas emissions. To earn the label, a company must annually measure cradle-to-customer emissions, implement specific action plans to reduce emissions, and invest in high quality, verified carbon credits.
The certification requirements are detailed in the rigorous, peer-reviewed Climate Neutral Certified Standard. Each company’s application is reviewed for compliance by Change Climate’s certification team.
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01
Backbone Media's emissions inventory uses a mix of spend- and activity-based data. Backbone Media attests to the accuracy of their data inputs and the Change Climate team reviews the submission for compliance with our Standard.
361 tCO2e
Roughly equal to driving 81 gas-powered cars for one year
0.02 kgCO2e per dollar of value added
Emissions intensity
Emissions over time
Emissions year
Emissions Intensity (kgCO2e per dollar of value added)
02
Backbone Media has adopted near-term action plans to reduce GHG emissions within the next 12-24 months.
Active
Source of emissions
Packaging
Action
Transition seeding materials (boxes, bubble wrap, tape) to products made from recycled materials across our teams shipping out client produc ...read more
Status
In progress
Complete By
Q4 2023
Scope
Scope 3
Source of emissions
Energy
Action
When major office equipment needs to be replaced (printers, monitors, kitchen appliances, etc.) we will utilize a purchasing policy to focus ...read more
Status
Newly set
Complete By
Q4 2025
Scope
Scope 1
Source of emissions
Commuting Emmisions
Action
We will encourage our employees to utilize their newly issued RTD Eco Passes at least once a month while traveling to the office for work.
Status
Newly set
Complete By
Q4 2024
Scope
Scope 3
Completed
Source of emissions
Employee commuting
Action
We plan to reduce emissions by reducing employees commuting to office every day
Status
Completed
Complete By
Q4 2022
Scope
Scope 3
Source of emissions
Downstream shipping
Action
We plan to ship 30% more gear directly from our client’s facilities.
Status
Completed
Complete By
Q1 2023
Scope
Scope 3
Source of emissions
Business travel
Action
We plan to be more strategic with business travel.
Status
Completed
Complete By
Q1 2023
Scope
Scope 3
Source of emissions
Downstream shipping
Action
We plan to reduce shipments to and from our offices.
Status
Completed
Complete By
Q3 2021
Scope
Scope 3
Source of emissions
Goods & services
Action
Reduce emissions overall from purchased goods and services
Status
Completed
Complete By
Q2 2021
Scope
Scope 3
Source of emissions
Energy at offices or controlled facilities
Action
We will survey a subset of our full-time remote employees to better understand their home office energy use to provide an accurate estimate ...read more
Status
Completed
Complete By
Q4 2023
Scope
Scope 1
Source of emissions
Employee education
Action
Backbone's greatest resource and opportunity for improvement is the education of our staff. We will commit to 1 annual training for all empl ...read more
Status
Completed
Complete By
Q4 2023
Scope
Not covered by Climate Neutral
03
Backbone Media addressed last year’s emissions by buying and retiring an equal amount of high quality, verified carbon and clean energy credits.
Emissions accounted for
360 tCO2e
Roughly equal to keeping 403,200 pounds of carbon in the ground
Total investment
$5,400
Project types
Type
Landfill gas
Description
Projects that capture methane gas from landfills to reduce emissions. The gas is then used to power local homes, providing a reliable local ...read more
Backbone is the leading active lifestyle marketing agency. Our work is rooted in a simple belief: The outdoors make us better. We partner with brands who share our passion for being outside and dig deep to understand their goals and opportunities. We combine hard data with hard-earned experience. We bring a never-giving-up, comfortable-with-the-uncomfortable attitude to the table. That’s just how we do things.
Become one of the companies leading on climate action and accountability. Reach out today to get started.
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