# Backbone Media

**Certification:** The Climate Label Certified — Completed (expired), 2024
**Certified since:** 2020 (most recent: 2024)
**Industry:** Professional Services
**Website:** https://www.backbone.media/
**Sustainability page:** https://www.backbone.media/

## Sustainability story

Backbone is the leading active lifestyle marketing agency. Our work is rooted in a simple belief: The outdoors make us better. We partner with brands who share our passion for being outside and dig deep to understand their goals and opportunities. We combine hard data with hard-earned experience. We bring a never-giving-up, comfortable-with-the-uncomfortable attitude to the table. That’s just how we do things.

## Emissions (2024)

**Methodology:** Backbone Media's emissions inventory uses a mix of spending and activity-based data. Backbone Media attests to the accuracy of their data inputs and the Change Climate team reviews the submission for compliance with the Standard.

- Scope 1: 20 tCO2e
- Scope 2 (location-based): 0 tCO2e
- Scope 2 (market-based): 90 tCO2e
- Scope 3 (location-based): 0 tCO2e
- Scope 3 (market-based): 251 tCO2e
- **Total (location-based): 0 tCO2e**
- **Total (market-based): 360 tCO2e**

**Emissions intensity:** Per dollar of value added — dollar of value added

### Emissions history (tCO2e, intensity as disclosed)
| Year | Scope 1 | Scope 2 (loc) | Scope 2 (mkt) | Scope 3 (loc) | Scope 3 (mkt) | Intensity |
|-|-|-|-|-|-|-|
| 2019 | n/a | n/a | n/a | n/a | n/a | n/a |
| 2020 | n/a | n/a | n/a | n/a | n/a | 0.04 |
| 2021 | n/a | n/a | n/a | n/a | n/a | 0.02 |
| 2022 | n/a | n/a | n/a | n/a | n/a | 0.03 |
| 2023 | 20 | 0 | 90 | 0 | 251 | 0.02 |

## Reduction plans

### Reduction action plans
- **Scope 3** — We plan to reduce emissions by reducing employees commuting to office every day (source: Employee commuting, target: Q4 2022, completion: 100%)
- **Scope 3** — We plan to ship 30% more gear directly from our client’s facilities. (source: Downstream shipping, target: Q1 2023, completion: 100%)
- **Scope 3** — We plan to be more strategic with business travel. (source: Business travel, target: Q1 2023, completion: 100%)
- **Scope 3** — We plan to reduce shipments to and from our offices. (source: Downstream shipping, target: Q3 2021, completion: 100%)
- **Scope 3** — Reduce emissions overall from purchased goods and services (source: Goods & services, target: Q2 2021, completion: 100%)
- **Scope 1** — We will survey a subset of our full-time remote employees to better understand their home office energy use to provide an accurate estimate vs. square footage calculations. (source: Energy at offices or controlled facilities, target: Q4 2023, completion: 100%)
- **Scope 3** — Backbone's greatest resource and opportunity for improvement is the education of our staff. We will commit to 1 annual training for all employees to discover what areas we partake in and can have the most impact in sustainability. (source: Employee education, target: Q4 2023, completion: 100%)
- **Scope 3** — Transition seeding materials (boxes, bubble wrap, tape) to products made from recycled materials across our teams shipping out client products. (source: Packaging, target: Q4 2023, completion: 50%)
- **Scope 1** — When major office equipment needs to be replaced (printers, monitors, kitchen appliances, etc.) we will utilize a purchasing policy to focus on energy-efficient equipment whenever possible. (source: Energy, target: Q4 2025, completion: 0%)
- **Scope 3** — We will encourage our employees to utilize their newly issued RTD Eco Passes at least once a month while traveling to the office for work. (source: Commuting Emmisions, target: Q4 2024, completion: 0%)

## Climate funding (2024)

**Total funding:** $5,400

**Spend by category:**
- VCA (Voluntary Carbon / Reductions): $0
- OC (Organizational Commitments): $0
- BVC (Beyond Value Chain): n/a

### Projects
- [BVC] Fulton County Mud Road Landfill Gas Capture (Carbon credit, Voluntary Carbon Market): $5,400 — type: Landfill Gas, registry: Verified Carbon Standard, vintage: 2020, location: USA, provider: Patch

---

Source: https://explore.changeclimate.org/brand/backbone-media
API documentation: https://api-docs.changeclimate.org/certified-brands.html