# Canary Marketing

**Certification:** The Climate Label Certified — Completed (expired), 2025
**Certified since:** 2022 (most recent: 2025)
**Industry:** Professional Services
**Website:** https://www.canarymarketing.com/
**Sustainability page:** https://www.canarymarketing.com/sustainability/

## Sustainability story

Canary isn't just a swag company. We stand for fewer, better quality and sustainably made products. We create merch that is a part of your everyday wardrobe, that is wearable yet unique to your brand.
Gifting that makes an impact beyond the holidays creates a sense of community and can be used strategically to build your brand in a physical way.
Merch should be sought after, sustainably curated, and limited edition. We work closely with our clients to create custom high impact gifts and product solutions that exceed expectations.
Events: Cannes Lions, Davos, SXSW, Mobile Word Congress, GDC, Comic Con, CES, Pro Bowl, Super Bowl, World Cup, Olympics, NY Fashion Week, ADTECH, Latin Grammy's, AdWeek, Oscars.

## Emissions (2025)

**Methodology:** Canary Marketing's emissions inventory uses a mix of spending and activity-based data. An independent third party verification ensures accuracy and completeness of the inventory. The Change Climate team reviews the submission for compliance with the Standard.

- Scope 1: 62 tCO2e
- Scope 2 (location-based): 112 tCO2e
- Scope 2 (market-based): 6 tCO2e
- Scope 3 (location-based): 2,741 tCO2e
- Scope 3 (market-based): 2,720 tCO2e
- **Total (location-based): 2,915 tCO2e**
- **Total (market-based): 2,788 tCO2e**

**Emissions intensity:** Per dollar of revenue — dollar of revenue

### Emissions history (tCO2e, intensity as disclosed)
| Year | Scope 1 | Scope 2 (loc) | Scope 2 (mkt) | Scope 3 (loc) | Scope 3 (mkt) | Intensity |
|-|-|-|-|-|-|-|
| 2021 | n/a | n/a | n/a | n/a | n/a | 0.02 |
| 2022 | n/a | n/a | n/a | n/a | n/a | 0.02 |
| 2023 | n/a | n/a | n/a | n/a | n/a | 0.03 |
| 2024 | 62 | 112 | 6 | 2,741 | 2,720 | 0.02 |

## Reduction plans

### Science-aligned targets
- We commit to reducing 2020 Scope 1+2+3 emissions by 50% by 2030 (completion: 0%)

### Reduction action plans
- **Scope 3** — We plan to reduce emissions from project packaging, fillers, and other paper products by sourcing at least 20% post-consumer or reusable materials. We will assess the types of materials we are purchasing to ensure we are minimizing our climate impact. (source: Packaging, target: Q2 2023, completion: 100%)
- **Scope 2** — We plan to reduce emissions from in-office energy usage by increasing our renewable energy sourcing by 15%. (source: Energy at offices or controlled facilities, target: Q2 2023, completion: 50%)
- **Scope 3** — Implement a low carbon sourcing/purchasing policy to procure items in bulk rather than individually 20% across all packaging and office products . (source: Packaging, target: Q2 2024, completion: 50%)
- **Scope 3** — Implement a low-carbon distribution policy to shrink our shipping emissions  by 20% across all upstream & downstream shipments. (source: Downstream shipping, target: Q2 2024, completion: 0%)
- **Scope 3** — Transition 20% of express shipping methods to ground shipping methods across domestic shipments. (source: Upstream shipping, target: Q2 2025, completion: 0%)
- **Scope 3** — Implement a low carbon sourcing/purchasing policy to reduce single-use packaging 10% across all shipments. (source: Packaging, target: Q2 2025, completion: 0%)
- **Scope 2** — Implement a purchasing policy to exclusively purchase energy-efficient office equipment - including lighting and any other power-dependent office equipment - by Q2 2026. (source: Energy at offices or controlled facilities, target: 2026, completion: 0%)
- **Scope 3** — Encourage the optimization of business travel by publishing an internal policy that emphasizes mindful, eco-friendly travel by Q3 2026. (source: Business travel, target: 2026, completion: 0%)

## Climate funding (2025)

**Total funding:** $41,928.79

**Carbon fee:** $15/tCO2e

**Spend by category:**
- VCA (Voluntary Carbon / Reductions): $4,550.04
- OC (Organizational Commitments): $4,000
- BVC (Beyond Value Chain): n/a

### Projects
- [OC] Change Climate Certification: Guided Support + BEE Subscription License (Software, Planning, Research & Development): $4,000
- [VCA] Mill Food Recycler (Energy efficiency, Efficiency & Electrification): $4,550.04
- [BVC] Liling Landfill Gas (Carbon credit, Voluntary Carbon Market): $20,036.25 — type: Landfill Gas, registry: Verified Carbon Standard, vintage: 2022, location: China, provider: CNaught
- [BVC] Borneo Peatlands (Katingan Peatland Restoration and Conservation) (Carbon credit, Voluntary Carbon Market): $11,677.5 — type: Forestry, registry: Verified Carbon Standard, location: Indonesia, provider: CNaught
- [BVC] X-Hazil Improved Forest Management (Carbon credit, Voluntary Carbon Market): $1,665 — type: Forestry, registry: Climate Action Reserve, vintage: 2021, location: Mexico, provider: CNaught

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Source: https://explore.changeclimate.org/brand/canary-marketing
API documentation: https://api-docs.changeclimate.org/certified-brands.html