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MiiR

category

Gear + Lifestyle

first certified

2020

current certification year

2025

About The Climate Label

Companies with The Climate Label provide products and services that are better for the climate, because they account for the greenhouse gas emissions from operating their business.

Jump to

01

Emissions

MiiR measured its GHG emissions in order to understand its impact on the climate and inform its plans to reduce GHGs over time.

Total 2024 GHG Emissions

5,603

tCO2e

(location-based)

Roughly equal to driving 1,249 gas-powered cars for one year

2.5

kgCO2e

per unit of product

Emissions intensity

MiiR's emissions inventory uses a mix of spending and activity-based data. MiiR attests to the accuracy of their data inputs and the Change Climate team reviews the submission for compliance with the Standard.

Absolute Emissions (tCO2e)

Emissions Intensity (kgCO2e per unit of product)

Emissions year

Note: The chart shows market-based emissions totals.

02

Funding for Climate Solutions

MiiR is funding a portfolio of projects to support the climate transition. This portfolio includes specific actions within their operations, as well as projects elsewhere around the world.

Total climate funding

$84,260

+ $215 above minimum requirement, based on a carbon fee of $15 per tonne

Hover on the chart for more detail.

Climate Project Portfolio

These are the projects that MiiR funded over the past year to reduce emissions in their operations, supply chain, and around the world.

Climate Projects

VCA

Type

Low-carbon material purchase

Project Details

Recycled Material Transition - Recycled Stainless Steel & Tritan Renew

Total Spent

$60,962

BVC

Type

Carbon credit

Project Details

BNW West Grasslands

Project Type

Grasslands

Total Spent

$4,650 ($31/tonne)

BVC

Type

Carbon credit

Project Details

Kootznoowoo Forestry Project

Project Type

Forestry

Total Spent

$3,300 ($22/tonne)

BVC

Type

Carbon credit

Project Details

Rio Grande Valley Landfill

Project Type

Landfill Gas

Total Spent

$1,500 ($10/tonne)

BVC

Type

Energy Attribute Certificates, EACs

Project Details

PacNW RECs

Total Spent

$681 ($11.35/MWh)

BVC

Type

Energy Attribute Certificates, EACs

Project Details

Tribal Renewable Energy Stacked REC

Total Spent

$350 ($5/MWh)

BVC

Type

Energy Attribute Certificates, EACs

Project Details

BEF North American Choice RECS

Total Spent

$210 ($3/MWh)

OC

Type

Capacity-building & change management (e.g. staff costs)

Project Details

Staff Time Allocated to the Recycled Materials Transition

Total Spent

$13,425

OC

Type

Supplier engagement initiatives & collaborations

Project Details

OIA Decarbonization Co-Lab

Total Spent

$4,273

03

Reduction Plans

As part of its climate transition planning, MiiR has established near-term actions to reduce GHG emissions within the next 12-24 months.

Active

Source of emissions

Operational waste

Action

Reduce waste from blemished product by 75% through building upon existing supplier relationships in the Zhejiang province of China.

Status

In progress


Complete By

Q4 2024

Scope

Scope 3

Source of emissions

Operational waste

Action

Reduce waste from misprinted product by 75% through increased quality control measures and evolution of our Re:Claimed program in the United ...read more

Status

Newly set


Complete By

Q1 2024

Scope

Scope 3

Source of emissions

Raw materials

Action

Reduce reliance on virgin stainless steel in our 'New Standard' coffee line by optimizing design and material sourcing. Transition four SKUs ...read more

Status

Newly set


Complete By

2026

Scope

Scope 3

Source of emissions

Operational waste

Action

Reduce warehouse deadstock to less than 5% of total inventory by refining our purchasing strategy.

Status

Newly set


Complete By

2026

Scope

Scope 3

Source of emissions

Electricity

Action

In collaboration with the Outdoor Industry Association (OIA) and a cohort of other brands, establish a joint renewable energy (RE) procureme ...read more

Status

Newly set


Complete By

2027

Scope

Scope 2

Completed

Source of emissions

Raw materials

Action

We plan to reduce our emissions by continuously evaluating our materials and making efforts to move away from Virgin materials and towards m ...read more

Status

Completed


Complete By

Q4 2022

Scope

Scope 3

Source of emissions

Upstream shipping

Action

We plan to reduce emissions by making reductions to our upstream shipping.

Status

Completed


Complete By

Q3 2022

Scope

Scope 3

Source of emissions

Raw materials

Action

As phase 2 of our goal set in 2021, we've audited materials and we plan to reduce emissions from the extraction and processing of virgin sta ...read more

Status

Completed


Complete By

Q1 2024

Scope

Scope 3

Source of emissions

Raw materials

Action

As phase 2 of our goal set in 2021, we've audited materials and plan to transition to primarily post-consumer or post-industrial recycled pl ...read more

Status

Completed


Complete By

Q1 2024

Scope

Scope 3

Source of emissions

Supply chain energy use

Action

We plan to partner with our manufacturers to develop a strategy to reduce long-term emissions. We plan to reduce emissions from energy, fuel ...read more

Status

Completed


Complete By

Q4 2023

Scope

Scope 3

Source of emissions

Operational waste

Action

Reduce waste from returned products

Status

Completed


Complete By

Q4 2020

Scope

Scope 3

Source of emissions

Raw materials

Action

Reduce virgin materials

Status

Completed


Complete By

Q4 2020

Scope

Scope 3

Source of emissions

Supply chain energy use

Action

Reduce emissions from supplier factories

Status

Completed


Complete By

Q3 2020

Scope

Scope 3

Source of emissions

Supply chain energy use

Action

As part of a Co-Lab facilitated by the OIA's Climate Action Corps, we plan to work with one of our Tier 1 suppliers to reduce their Scope 1 ...read more

Status

Completed


Complete By

Q1 2025

Scope

Scope 3

Emissions reduction targets

MiiR has set a long-term target to reduce GHG emissions.

Active

Target

We commit to reducing 2019 Scope 1+2 emissions by 45% by 2030

At MiiR, we are committed to giving more and taking less. This means prioritizing business practices and strategies that preserve the long-term viability of people and the planet.We recognize human-caused environmental degradation is a threat not only to healthy markets and healthy businesses, but most importantly to our quality of life. As a result, we're on a mission to fundamentally change how business operates — from sourcing to design to the wellbeing of our people. Being a consumer goods company, we have an inherent impact on the planet. As we seek to better understand our impact and identify ways we can improve, we will maintain an emphasis on continuous learning and evolution of process.

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