# Minty Made

**Certification:** The Climate Label Certified — Completed (expired), 2023
**Certified since:** 2023
**Industry:** Professional Services
**Website:** https://www.mintymade.com/
**Sustainability page:** https://www.mintymade.com/sustainability

## Sustainability story

Here at Minty Made, we’re committed to practicing what we preach to all of our clients. We’ve outlined below the ways that we’ve been able to implement sustainable practices within our own company. Equally important to what we’re doing well are the ways in which we are continually striving to improve our means and methods. Everyone is on their own path, and we believe in embracing our shortcomings as well as our successes.

Prior to running her branding and web design studio, Michelle spent over a decade in corporate marketing and sales. During this time, she witnessed how much waste was produced and how many unnecessary dollars were spent on ineffective marketing methods that also had a detrimental effect on the planet. Not to mention, the constant burnout that came along with this working environment. 

When she founded Minty Made, Michelle integrated her core values and sustainability practices into her marketing strategy and in doing so, was able to attract more like-minded clients that wanted to work with them, all without any of the salesy messaging or bait and switch marketing tactics. Michelle’s mission is to share her knowledge and experience on what we can do differently to grow a profitable business, lessen our impact and keep our own energy sustainable as professionals, marketing teams and business owners.

## Emissions (2023)

**Methodology:** Minty Made's inventory uses spending data to estimate GHG emissions. Minty Made attests to the accuracy of their data inputs and the Change Climate Project team reviews the submission for compliance with the Standard.

- Scope 1: 0 tCO2e
- Scope 2 (location-based): 0 tCO2e
- Scope 2 (market-based): 3 tCO2e
- Scope 3 (location-based): 0 tCO2e
- Scope 3 (market-based): 5 tCO2e
- **Total (location-based): 0 tCO2e**
- **Total (market-based): 8 tCO2e**

### Emissions history (tCO2e)
| Year | Scope 1 | Scope 2 (loc) | Scope 2 (mkt) | Scope 3 (loc) | Scope 3 (mkt) |
|-|-|-|-|-|-|
| 2022 | 0 | 0 | 3 | 0 | 5 |

## Reduction plans

### Reduction action plans
- **Scope 3** — We plan to reduce the amount of paper usage and plastic waste created in our office(s) by 50%. (source: Operational waste, target: Q3 2024, completion: 0%)
- **Scope 3** — Reduce flight-based business travel 30% for all employees by focusing on attending more local events and working with clients within driving distance. (source: Business travel, target: Q3 2024, completion: 0%)

## Climate funding (2023)

**Total funding:** $93.75

**Spend by category:**
- VCA (Voluntary Carbon / Reductions): $0
- OC (Organizational Commitments): $0
- BVC (Beyond Value Chain): n/a

### Projects
- [BVC] Unitor REDD+ (Carbon credit, Voluntary Carbon Market): $14.25 — type: Forestry, registry: Verified Carbon Standard, vintage: 2019, location: Brazil, provider: Bonneville Environmental Foundation (BEF)
- [BVC] A-Gas V9 (Carbon credit, Voluntary Carbon Market): $16 — type: Industrial, registry: American Carbon Registry, vintage: 2020, location: USA, provider: Bonneville Environmental Foundation (BEF)
- [BVC] Ningxia Xiangshan Wind Farm (Carbon credit, Voluntary Carbon Market): $15 — type: Renewable Energy, registry: Verified Carbon Standard, vintage: 2021, location: China, provider: Bonneville Environmental Foundation (BEF)
- [BVC] Manantiales Behr Wind Farm (Carbon credit, Voluntary Carbon Market): $6.5 — type: Renewable Energy, registry: Verified Carbon Standard, vintage: 2021, location: Argentina, provider: Bonneville Environmental Foundation (BEF)
- [BVC] Blandin Native American Hardwoods Conservation (Carbon credit, Voluntary Carbon Market): $42 — type: Forestry, registry: American Carbon Registry, vintage: 2019, location: USA, provider: Bonneville Environmental Foundation (BEF)

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Source: https://explore.changeclimate.org/brand/minty-made
API documentation: https://api-docs.changeclimate.org/certified-brands.html