# Project Reef

**Certification:** The Climate Label Certified — Completed, 2025
**Certified since:** 2023 (most recent: 2025)
**Industry:** Health + Beauty
**Website:** https://projectreef.com/
**Sustainability page:** https://projectreef.com/pages/our-impact

## Sustainability story

Born on Maui, we embrace the island’s spirit, advocating for sustainability, wellness, and a love for our ocean community. Our reef-safe, mineral-only suncare reflects these values.

We’re committed to making the best decisions for our people and planet through continuous product innovation, purposeful partnerships, and evolving business practices we’re proud of. Aligned with our Climate Neutral commitment, we ensure that every sunscreen purchase maximizes its positive impact, empowering us to support those making a difference, expand our reach, and do even more good with each purchase.

## Emissions (2025)

**Methodology:** Project Reef's inventory uses spending data to estimate GHG emissions. Project Reef attests to the accuracy of their data inputs and the Change Climate Project team reviews the submission for compliance with the Standard.

- Scope 1: 0 tCO2e
- Scope 2 (location-based): 5 tCO2e
- Scope 2 (market-based): 5 tCO2e
- Scope 3 (location-based): 459 tCO2e
- Scope 3 (market-based): 459 tCO2e
- **Total (location-based): 465 tCO2e**
- **Total (market-based): 465 tCO2e**

**Emissions intensity:** Per dollar of revenue — dollar of revenue

### Emissions history (tCO2e, intensity as disclosed)
| Year | Scope 1 | Scope 2 | Scope 3 | Intensity |
|-|-|-|-|-|
| 2022 | n/a | n/a | n/a | 0.83 |
| 2023 | n/a | n/a | n/a | 0.12 |
| 2024 | 0 | 5 | 459 | 0.37 |

## Reduction plans

### Science-aligned targets
- Project Reef commits to reduce Scope 1+2+3 emissions 42.00% by 2030 from a 2024 base year. (completion: 0%)

### Reduction action plans
- **Scope 1** — Implement energy conservation measures to reduce consumption by setting energy management best practices in our headquarters. (source: Energy at offices or controlled facilities, target: Q4 2023, completion: 100%)
- **Scope 3** — Transition Plastic tape to paper tape across all shipments and consumer purchases from headquarters. (source: Packaging, target: Q4 2023, completion: 100%)
- **Scope 3** — We will reduce emissions by streamlining upstream shipping from main manufacturing facilities to localized distribution centers as opposed to a centralized distributor that forwards shipments to local ones. (source: Upstream shipping, target: Q4 2024, completion: 100%)
- **Scope 3** — Transition all plastic polybag packaging to biodegradable or compostable options across B2B wholesale and D2C orders. (source: Packaging, target: Q4 2024, completion: 100%)
- **Scope 3** — Eliminate all downstream shipments via consolidated shipments across Amazon FBA Orders (source: Downstream shipping, target: 2026, completion: 25%)
- **Scope 3** — Launch a customer buy-back program that allows customers to fund additional ocean plastic removal directly through our website. (source: Launch a customer buy-back program that allows customers to fund additional ocean plastic removal directly through our website., target: 2026, completion: 10%)
- **Scope 3** — Transition 50% of label materials to lower-carbon alternatives by phasing out conventional plastic and paper labels in favor of certified biodegradable options across all wholesale shipments (source: Packaging, target: 2025, completion: 15%)
- **Scope 3** — Transition 100% of canvas bags to jute bags across all retail packaging for customer purchases and product transport (source: Raw materials, target: 2026, completion: 0%)

## Climate funding (2025)

**Total funding:** $7,325.5

**Carbon fee:** $15/tCO2e

**Spend by category:**
- VCA (Voluntary Carbon / Reductions): $6,279.25
- OC (Organizational Commitments): $1,046.25
- BVC (Beyond Value Chain): n/a

### Projects
- [OC] Tidey Partnership Collaboration (Capacity-building & change management (e.g. staff costs), Planning, Research & Development): $1,046.25
- [VCA] Project Reef's Climate-Conscious Fleet (Electrification, Efficiency & Electrification): $6,279.25

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Source: https://explore.changeclimate.org/brand/project-reef
API documentation: https://api-docs.changeclimate.org/certified-brands.html